Smoothie globe is the result of the cooperation of TOY Design with Tecnodidattica, the Italian leader in the manufacturing and distribution of geographical globes around the world. At first the project started from a benchmarking of competitors as we wanted…
GENTLE GIANT POUNDING BENCH PROJECT Brief: age group 1/2 yo Product max size 15x22 cm Product features: Activity, Colorful, Product Quality, Design Quality, Safety Purpose: Skill building toy Assets: injection molding + local craftmanship Innovation factor: 7/10 RESEARCH The project…
Fabio has been selected to take part at the talent show named "TOY INVENTOR" streamed on Discovery Real Time in 2023. He has presented "Piedony", a family game aged 5+ in which children, with the help of giant feet, have…
The Play Doh Blocks collection design has been, in fact, the challenge of merging together two very different worlds: creative dough play and construction play. We all know how fun and free feels to play with creative dough, how fun…
Following a selection of TOY DESIGN Branding and Packaging works done in more that 15 years. Some of them are the result of Brand Strategy consultancies, some of them are Brands we have designed for new product lines and/or startups.…
Awareness Toys are a collection of 6 wooden toys designed to allow adult people to benefit from the game in a Wellness-by-play perspective. They have been presented lately at Games For Health Europe conference in Eindhoven and featured on the…
Can light be used only for illumination? What if it could become a means of transmitting information? Is it possible to “listen” to light? Smusic is the first toy that employs the interaction with light to produce sound. The toy has been developed with the light technology company Slux and our network of partners .
FLIGHT OF FANCY CAN PLASTIC AND BAMBOO FLY TOGETHER? This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be "the wood of the future" because it grows really fast, just like giant grass. And its fibers, put together,…
FLIGHT OF FANCY CAN PLASTIC AND BAMBOO FLY TOGETHER? This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be "the wood of the future" because it grows really fast, just like giant grass. And its…
IS IT POSSIBLE TO EXPLOIT THE NATURAL SHAPE OF BAMBOO CREATING CUTE CHARACTERS TO PLAY WITH? Shark Fishery is one of my favorite bamboo toys I have designed because it takes inspiration from a toy I used to play a…