TOY Projects

virtual made physical has digital really become the "new standard" for storing? It is a matter of fact that words like "folder" or "archive", or even verbs like "drag", "send", and so on.. have broadened their original meaning to the digital…

LIKE CATS AND DOGS CAN A BOOKSHELF INSPIRE care and AFFECTION? When I think at most of the bookshelves and magazine rack I find that many of them try to integrate and thus be versatile to many diverse interiors. This makes…

ENVISIONING THE FUTURE CITY what would kids do if we give the chance to build their own city? Metroquadro is a cross-category toy, between a free composition toy and a city planning game with a strong focus on developing cooperative design and relational…

A TOY in daily life how can we make adults love toys and even play with them? When I think at the stereotype of a "toy" I see colourful, cute, character-like objects. Something I would probably define even "childish" or "kiddy". Of course adults…

PLANTING GREEN AWARENESS CAN A toy INSTILL NATURE-FRIENDLY ACTIONS? Tic Tac Tree is a wooden toy in which the traditional tic tac toe game has been taken as playing platform to achieve the ambitious goal of instilling environmental consciousness to kids. The old cross…

taste for dexterity japanese and french did it.. so why can't we? In the 16th century French invented the Bilboquet (literally ball with little tree) and soon after Japanese Kendama came. We are not sure about who really invented it first.…

inspiring nature how can a toy be magic as nature? I have always been stunned by the beauty and perfection of a natural (and vital) process like photosynthesis. The natural pigment that allows plants to get energy from the sun during the…

aiming at magic can a caterpillar fly? No scientist could ever tell you that a caterpillar can fly. In fact they need to become butterfly before being able to do that. Well, this caterpillar is different. He decided that he could…

wings of change how to make a rocking horse a new and more engaging experience? A rocking horse is one of the oldest typology of toys since ever. It has been decorated exclusively, upholstered with care, made in many different…