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wings of change how to make a rocking horse a new and more engaging experience? A rocking horse is one of the oldest typology of toys since ever. It has been decorated exclusively, upholstered with care, made in many different…

inspired by clouds CAN A wooden toy be as playful and imaginative as watching clouds? With Animix I wanted to design a toy where wood is not perceived as concrete, squared, hard but instead where wood has a fluid behaviour, where…

a tender WOOD statement can a wooden character look soft and inspire good feelings? With Tondotti I wanted to value wood for its sensorial and non-physical features. Wood is the favorite material not only of educators, caregivers, and therapists but also for parents and kids.…

ALL-ROUND CREATIVITY how can a bead game ignite creativity and be multi-purpose? Wooden beads one of the most common icons for wooden toys. They have been produced since ever in many kinds of versions, from the very early months to jewelry…

building chances how can we enhance froebel's blocks with something unexpected? Friedrich Froebel's blocks are perhaps the world's first educational toy. In this toy child's development is for the first time brought into the preschool method, the Kindergarted, developed by…

playfully educational HOW CAN WE USE WASTE AS ADDED VALUE FOR CREATIVITY? As  consumers we have been taught that a toy is something you can buy in toy stores, that follows the international laws for safety, that comes usually in…