{"id":705,"date":"2015-09-11T17:45:31","date_gmt":"2015-09-11T15:45:31","guid":{"rendered":"https:\/\/www.toy-design.com\/?p=705"},"modified":"2025-05-05T12:04:24","modified_gmt":"2025-05-05T10:04:24","slug":"new-folder","status":"publish","type":"post","link":"https:\/\/www.toy-design.com\/new-folder\/","title":{"rendered":"NEW FOLDER"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">virtual made&nbsp;physical<\/h2>\n\n\n\n<h5 class=\"wp-block-heading has-medium-font-size\">has digital really become the &#8220;new standard&#8221; for storing?<\/h5>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">It is a matter of fact that words like &#8220;folder&#8221; or &#8220;archive&#8221;, or even verbs like &#8220;drag&#8221;, &#8220;send&#8221;, and so on.. have broadened their original meaning to the digital world. There was a time when mouses did not have right-bottons and did not have the power to create folders, stores did not sell apps but milk and we were dragging sleds instead of icons.<\/p>\n\n\n\t\t\t\t\t<div\n\t\t\t\t\t\tclass=\"wp-block-uagb-image-gallery uagb-block-361191ca     \"\n\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery spectra-image-gallery__layout--grid spectra-image-gallery__layout--grid-col-3 spectra-image-gallery__layout--grid-col-tab-3 spectra-image-gallery__layout--grid-col-mob-2\">\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='1231' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_2-960x640.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_2-960x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_2-320x213.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tCollezione\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='1233' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale-960x640.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale-960x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale-320x213.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tCollezione\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class='spectra-image-gallery__media-wrapper' data-spectra-gallery-image-id='1230' tabindex=\"0\">\n\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media spectra-image-gallery__media--grid\">\n\t\t\t\t<picture>\n\t\t\t\t\t<source media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_1-960x640.jpg\">\n\t\t\t\t\t<source media=\"(min-width: 768px)\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_1-960x640.jpg\">\n\t\t\t\t\t<img decoding=\"async\" class=\"spectra-image-gallery__media-thumbnail spectra-image-gallery__media-thumbnail--grid\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_1-320x213.jpg\" alt=\"\" loading=\"lazy\" \/>\n\t\t\t\t<\/picture>\n\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-blurrer\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption-wrapper spectra-image-gallery__media-thumbnail-caption-wrapper--overlay\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"spectra-image-gallery__media-thumbnail-caption spectra-image-gallery__media-thumbnail-caption--overlay\">\n\t\t\t\t\tCollezione\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class='spectra-image-gallery__control-lightbox' tabindex='0'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper spectra-image-gallery__control-lightbox--main\" dir=\"\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_2.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img class=\"swiper-lazy\" data-src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2015\/09\/newfolder-icona-porta-documenti-digitale_1.jpg\" alt=\"\"\/>\n\t\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader swiper-lazy-preloader-white\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t<\/div>\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button class='spectra-image-gallery__control-lightbox--close' aria-label=\"Close\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewBox= \"0 0 320 512\"><path d=\"M310.6 361.4c12.5 12.5 12.5 32.75 0 45.25C304.4 412.9 296.2 416 288 416s-16.38-3.125-22.62-9.375L160 301.3L54.63 406.6C48.38 412.9 40.19 416 32 416S15.63 412.9 9.375 406.6c-12.5-12.5-12.5-32.75 0-45.25l105.4-105.4L9.375 150.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L160 210.8l105.4-105.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-105.4 105.4L310.6 361.4z\"><\/path><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\n\n<p class=\"has-text-align-left has-medium-font-size\">What Zygmunt Bauman calls the &#8220;liquid world&#8221; seems suddenly make sense while I witness this <strong>process of virtualization of the physical world<\/strong>. Things that make sense in our life are more and more growing in number and complexity, and they also has to flow fast. This is why making things virtual is kind of handy. Until the point we realize that we keep spending more and more time in virtual spaces, rather than real, and this can be also frustrating if the escape from reality is not the intention.<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">New Folder turns the process the other way around, <strong>making concrete something typically peculiar of a virtual interface<\/strong>. Virtual and real issues contaminate each other in one object. The folder is back an object that is <strong>touchable and visible into the real world<\/strong>, yet light and transparent. In fact its body is made of PMMA and it is portraying a &#8220;new folder&#8221; icon with a 4 colours silk-screen printing. As a monitor does, the 3 folder formats (A4, A3 and A2) give room to a different number of pixels, making the printed image sharper with growing dimensions.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Client:&nbsp;<strong><a href=\"http:\/\/www.letterag.it\/\" target=\"_blank\" rel=\"noopener\">Lettera G<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>virtual made&nbsp;physical has digital really become the &#8220;new standard&#8221; for storing? It is a matter of fact that words like &#8220;folder&#8221; or &#8220;archive&#8221;, or even verbs like &#8220;drag&#8221;, &#8220;send&#8221;, and so on.. have broadened their original meaning to the digital world. There was a time when mouses did not have right-bottons and did not have&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[101],"tags":[],"post_series":[],"class_list":["post-705","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-toy-projects","post_format-post-format-gallery","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEW FOLDER - TOY Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toy-design.com\/new-folder\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW FOLDER - TOY Design\" \/>\n<meta property=\"og:description\" content=\"virtual made&nbsp;physical has digital really become the &#8220;new standard&#8221; for storing? It is a matter of fact that words like &#8220;folder&#8221; or &#8220;archive&#8221;, or even verbs like &#8220;drag&#8221;, &#8220;send&#8221;, and so on.. have broadened their original meaning to the digital world. 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made&nbsp;physical has digital really become the &#8220;new standard&#8221; for storing? It is a matter of fact that words like &#8220;folder&#8221; or &#8220;archive&#8221;, or even verbs like &#8220;drag&#8221;, &#8220;send&#8221;, and so on.. have broadened their original meaning to the digital world. There was a time when mouses did not have right-bottons and did not have&hellip;","_links":{"self":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":4,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"predecessor-version":[{"id":8909,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts\/705\/revisions\/8909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/media\/1153"}],"wp:attachment":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/tags?post=705"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/post_series?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}