{"id":4988,"date":"2018-12-14T13:01:42","date_gmt":"2018-12-14T12:01:42","guid":{"rendered":"https:\/\/www.toy-design.com\/?p=4988"},"modified":"2018-12-14T13:01:42","modified_gmt":"2018-12-14T12:01:42","slug":"gamification-new-wellness","status":"publish","type":"post","link":"https:\/\/www.toy-design.com\/gamification-new-wellness\/","title":{"rendered":"GAMIFICATION FOR A NEW WELLNESS"},"content":{"rendered":"<p><em>Create fun and engaging experiences that improve health and lifestyle<\/em>, this is the ambitious motto of &#8216;<a href=\"https:\/\/www.gamesforhealtheurope.org\/\"><strong>Games for Health<\/strong><\/a>&#8216;, a Dutch project we&#8217;ll talk about in this article. Founded in 2010 by Jurriaan &amp; Sandra van Rijswijk, this <strong>non-profit association<\/strong> has the task of bringing together the best minds in the development of <strong>toys<\/strong> and <strong>healthcare<\/strong> to design gaming technologies that improve people&#8217;s physical and mental conditions, as well as\u00a0creating <strong>gamification for a new wellness<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p>The organization\u00a0act on several fronts, first of all it plans an <a href=\"https:\/\/www.gamesforhealtheurope.org\/overview-2018\/\"><strong>annual conference<\/strong><\/a> that brings together <strong>professionals<\/strong> working in the medical sector, shows <strong>innovations<\/strong> in the field and is committed to developing the <strong>healthcare 2.0<\/strong>, that promotes the personal wellbeing and happiness of the individual as well as his physical state. But the real strength of <strong>Game for Health<\/strong> is to <em>&#8216;bring together doctors, academics, game developers and industry leaders by engaging them in a constructive discussion on the impact that gamification techniques can have in the near future.&#8217;<\/em><\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4992\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-2.png\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-2.png 700w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-2-320x183.png 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-2-640x366.png 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/seriousgaming.nl\/\"><strong>Games for Health Projects<\/strong><\/a> is the design\u00a0branch and the creative engine of this organization. It is a multidisciplinary team that develops <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Serious_game\">applied games<\/a><\/strong> not only for the <strong>medical<\/strong> sector but also for <a href=\"https:\/\/www.toy-design.com\/category\/educational\/\"><strong>education<\/strong><\/a> and <strong>corporates<\/strong>. In this case, the term <em>applied games<\/em> is used to identify the strategic use of the principles and guidelines of <strong>toy design<\/strong> in different design areas, such as that of healthcare, public administration or transport. In the same way (and with the same purposes) we talk about <em><strong>gamification<\/strong><\/em> to indicate the use of more efficient solutions in economic and functional terms, as well as fun.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4993\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-3.png\" alt=\"\" width=\"472\" height=\"342\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-3.png 472w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-3-320x232.png 320w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p>The success of this process is that\u00a0by introducing the appearance of the <strong>game<\/strong> at some point in the user&#8217;s life, it produces a <strong>change in behavior<\/strong>. For example, rewarding someone after taking a specific action helps <strong>increase trust<\/strong> in a service as well as pushing him to be more <strong>involved<\/strong> in the system. But let&#8217;s move on to practical examples, and let&#8217;s take a quick look at three <a href=\"https:\/\/seriousgaming.nl\/games-apps-menu\/games-apps\/\"><strong>projects<\/strong><\/a> developed by Games for Health Project, all belonging to the category of the <strong>strategic gaming app<\/strong>, but each one in different <strong>areas<\/strong>, commissioned by different <strong>clients<\/strong> and aimed at specific <strong>targets<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4991\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1-960x640.jpg\" alt=\"\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1-320x213.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1-768x512.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2018\/12\/gamification-for-a-new-wellness-1-640x427.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p><strong><a href=\"http:\/\/seriousgaming.nl\/portfolio\/game-projects\/enterprise\/\">Enterprise<\/a><\/strong>, for example, is a <strong>multiplayer online game<\/strong> to develop the entrepreneurial skills of the students of the <strong><a href=\"https:\/\/www.rocwb.nl\/english\">ROC West Brabant<\/a><\/strong>, a business school in the south of the Netherlands. The request of this client was to immerse the students in a <strong>motivating and realistic<\/strong> situation in which they had to manage their own businesses. The game then develops in this direction, touching all the aspects and obstacles that an entrepreneur has to consider, from the initial budget to recruitment, from market research to competition with other student-entrepreneurs thanks to multiplayer.<\/p>\n[su_youtube url=&#8221;https:\/\/youtu.be\/jOhjml9RbL0&#8243;]\n<p>A similar case study but carried in the medical field is <strong><a href=\"http:\/\/seriousgaming.nl\/portfolio\/game-projects\/clinical-reasoning\/\">Geriatrix<\/a><\/strong>. In this game the ultimate goal is to develop the <strong>decision-making process<\/strong> and the <strong>clinical thinking<\/strong>\u00a0of the young doctors at the <strong><a href=\"https:\/\/www.radboudumc.nl\/en\/patient-care\">Radboudumc<\/a><\/strong> clinic. Practitioners must always deal with three figures (their director, supervisor and obviously the patient) and address their choices taking into account three key factors: <strong>medical effectiveness<\/strong>, the <strong>cost<\/strong> of each operation and the <strong>attractiveness<\/strong> of the practice for the patient.<\/p>\n[su_youtube url=&#8221;https:\/\/youtu.be\/RC8PcJYqRNk&#8221;]\n<p>The last project we want to analyze is <a href=\"http:\/\/seriousgaming.nl\/portfolio\/game-projects\/portfolio2\/\"><strong>Aviation Empire<\/strong><\/a>. Developed for the Dutch transport company <strong><a href=\"https:\/\/www.klm.com\/home\/it\/it\">KLM<\/a><\/strong>, this game allows anyone to take the role of the airline CEO. In this case, rather than the game modes, the <strong>process<\/strong> that led to the choice of this medium is interesting; In fact, KLM has always been at the forefront of <strong>digital development<\/strong> by first introducing, among other things, a 24 hour online customer service. The game is part of an <em>&#8216;act not ads&#8217;<\/em> strategy and is aimed particularly at young, future travelers.<\/p>\n[su_youtube url=&#8221;https:\/\/www.youtube.com\/watch?v=wNJL-0vBOwE&#8221;]\n<p>In conclusion, the work that <strong>Games for Health<\/strong> has been carrying out for years is perfectly aligned with the needs of the modern world. With this we do not mean only the development of the app, but above all the great ability to <strong>network<\/strong>, to involve partners and <strong>specific skills<\/strong> in the projects by integrating the expertise of each for a common result, satysfing for all the actors of the system, both in the form of a conference or product development.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create fun and engaging experiences that improve health and lifestyle, this is the ambitious motto of &#8216;Games for Health&#8216;, a Dutch project we&#8217;ll talk about in this article. Founded in 2010 by Jurriaan &amp; Sandra van Rijswijk, this non-profit association has the task of bringing together the best minds in the development of toys and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":4994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[104,173,113],"tags":[],"post_series":[],"class_list":["post-4988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-educational","category-technology","category-toy-blog","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GAMIFICATION FOR A NEW WELLNESS - TOY Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toy-design.com\/gamification-new-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GAMIFICATION FOR A NEW WELLNESS - TOY Design\" \/>\n<meta property=\"og:description\" content=\"Create fun and engaging experiences that improve health and lifestyle, this is the ambitious motto of &#8216;Games for Health&#8216;, a Dutch project we&#8217;ll talk about in this article. 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