{"id":409,"date":"2015-07-09T12:13:07","date_gmt":"2015-07-09T10:13:07","guid":{"rendered":"https:\/\/www.toy-design.com\/?p=409"},"modified":"2020-05-04T12:31:08","modified_gmt":"2020-05-04T10:31:08","slug":"tondotti","status":"publish","type":"post","link":"https:\/\/www.toy-design.com\/tondotti\/","title":{"rendered":"TONDOTTI"},"content":{"rendered":"<h2 style=\"text-align: center;\">a\u00a0tender WOOD\u00a0statement<\/h2>\n<h5 style=\"text-align: center;\">can a wooden character look soft and\u00a0inspire good feelings?<\/h5>\n<p>With <strong>Tondotti<\/strong> I wanted to value wood for its\u00a0<strong>sensorial and non-physical\u00a0features<\/strong>. Wood is the favorite material not only of educators, caregivers, and therapists but also for parents and kids. It is the learning material par\u00a0excellence and I\u00a0believe it is not only about the peculiar extraordinary <strong>sensations<\/strong>\u00a0it gives but also about something difficult to explain in words that\u00a0seems linked to the\u00a0<strong>&#8220;natural connection&#8221;<\/strong> it is able to establish with humans. In this way\u00a0<em>tree-hugging<\/em> does make sense to me and I really felt designing this was a very engaging\u00a0challenge. I really wanted to translate this\u00a0<strong>emotional<\/strong>, or even spiritual, potential into those products.<\/p>\n<p>I found <strong>round shapes<\/strong> were the best to represent this shift I wanted to tell about. Wood is very versatile, it can give very different feelings if it is worked\u00a0as &#8220;hard and squared&#8221; rather than as<strong>\u00a0&#8220;soft and round&#8221;<\/strong>\u00a0material. The client\u00a0was a family company, established in 1924 near the Como lake, just starting with its own toy brand, and this\u00a0was an incredible coincidence because its core technology was <strong>wood-turning.<\/strong>\u00a0Moreover they wanted to lead\u00a0the company through its fourth generation of family experience\u00a0and the\u00a0<strong>human value <\/strong>of\u00a0contributing to such great ambition\u00a0was a great motivation\u00a0for me and for the project.<\/p>\n<p>The <strong>company know-how<\/strong>\u00a0had been employed and re-interpreted shifting from the old stereotypes of wooden toys made from wood-turning technology to <strong>new and contemporary<\/strong> characters. The traditional assembly limits of round shapes have been passed by digging shapes within each other in order to make them look like melt together, free from their turning axis.<\/p>\n<p>The project has been developed within the<em>\u00a0DAC &#8211; Design For Arts and Crafts<\/em> scholarship, coordinated by Prof. Venanzio Arquilla, for which I was selected as designer and that was the first encounter with the company.<\/p>\n<p>Client: <strong><a href=\"http:\/\/www.milaniwood.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Milaniwood<\/a><\/strong><\/p>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>a\u00a0tender WOOD\u00a0statement can a wooden character look soft and\u00a0inspire good feelings? With Tondotti I wanted to value wood for its\u00a0sensorial and non-physical\u00a0features. Wood is the favorite material not only of educators, caregivers, and therapists but also for parents and kids. It is the learning material par\u00a0excellence and I\u00a0believe it is not only about the peculiar&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1207,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[101],"tags":[],"post_series":[],"class_list":["post-409","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-toy-projects","post_format-post-format-gallery","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TONDOTTI - TOY Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toy-design.com\/tondotti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TONDOTTI - TOY Design\" \/>\n<meta property=\"og:description\" content=\"a\u00a0tender WOOD\u00a0statement can a wooden character look soft and\u00a0inspire good feelings? 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With Tondotti I wanted to value wood for its\u00a0sensorial and non-physical\u00a0features. Wood is the favorite material not only of educators, caregivers, and therapists but also for parents and kids. It is the learning material par\u00a0excellence and I\u00a0believe it is not only about the peculiar&hellip;","_links":{"self":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":0,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/media\/1207"}],"wp:attachment":[{"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/tags?post=409"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.toy-design.com\/wp-json\/wp\/v2\/post_series?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}