{"id":4020,"date":"2017-09-16T10:00:48","date_gmt":"2017-09-16T08:00:48","guid":{"rendered":"https:\/\/www.toy-design.com\/?p=4020"},"modified":"2019-07-23T16:19:23","modified_gmt":"2019-07-23T14:19:23","slug":"to-engage-consumers-can-be-easy-with-subscription-boxes","status":"publish","type":"post","link":"https:\/\/www.toy-design.com\/to-engage-consumers-can-be-easy-with-subscription-boxes\/","title":{"rendered":"TO ENGAGE CONSUMERS CAN BE EASY WITH SUBSCRIPTION BOXES"},"content":{"rendered":"<p>In the age of 2.0\u00a0moms, those of social and virtual sharing, born <a href=\"https:\/\/www.toucanbox.com\/\"><strong>Toucanbox<\/strong><\/a>, a bi-weekly kit that demonstrate how <strong>to engage consumers\u00a0can be easy with subscription boxes.<\/strong><\/p>\n<p><!--more--><\/p>\n<p><strong><a href=\"https:\/\/www.toucanbox.com\/\">Toucanbox<\/a><\/strong>&#8216;s\u00a0first strength lies in being designed by Virginie, a curious and creative mom and by Sara, a <a href=\"https:\/\/en.wikipedia.org\/wiki\/Montessori_education\"><strong>Montessori<\/strong><\/a> method expert. The latter is responsible for the <strong>product development<\/strong>, with a long experience in the Montessori\u00a0educational play field. The underlying idea is to s<strong>timulate children&#8217;s creativity at home<\/strong>, out of school hours.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4023\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3.jpg\" alt=\"\" width=\"800\" height=\"669\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3.jpg 800w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3-320x268.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3-768x642.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_3-640x535.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>This award-winning educational toy is designed for children between the ages of <strong>3 and 8<\/strong>, without gender distinction. The only distribution channel is the dear letterbox where moms find a cardboard pack\u00a0every 15 days. Physical mail <strong>touchpoint<\/strong> is another key element in <a href=\"https:\/\/www.toucanbox.com\/\"><strong>Toucanbox<\/strong><\/a>&#8216;s success: the parent does not need to periodically seek out a new toy for recreational activities with his son because this arrives directly\u00a0at home.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4021\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1.jpg\" alt=\"\" width=\"800\" height=\"329\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1.jpg 800w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1-320x132.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1-768x316.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_1-640x263.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>When talking about subscriptions sometimes the consumer sees this as a commitment that increases indecision in the purchase. In this case <a href=\"https:\/\/www.toucanbox.com\/\"><strong>Toucanbox<\/strong><\/a> has studied a system for which the subscription is activated <strong>via Internet<\/strong> and can be terminated at any time.<\/p>\n<p>Another key aspect for us is the <strong>customization of the toy<\/strong>: the parent fills\u00a0a <strong>personality test<\/strong> for the child on the website. <strong>Each kit<\/strong> not only includes the <strong>child&#8217;s name<\/strong> but also <strong>tailored\u00a0educational content<\/strong> to meet his passions and necessities. In the box there is all the material for a new creative activity, ready to use.<\/p>\n[su_youtube url=&#8221;https:\/\/www.youtube.com\/watch?v=ReMCpPSVz28&#8243;]\n<p><strong>Packaging<\/strong> as well as practical and compact, is studied in detail both graphically and functionally. All creative activities involve the <strong>reuse of the box<\/strong>, which we as an agency strongly promote in our <a href=\"https:\/\/www.toy-design.com\/toy-design-services-in-milan\/\"><strong>toy packaging services<\/strong><\/a>, sometimes as a frame, sometimes as building material. The <strong>graphic language<\/strong> is reflected inside and in particular in the <strong>booklet<\/strong>\u00a0in each kit. This paper tool allows the child to <strong>deepen the theme<\/strong> developed in the activity and to keep alive the attention until the next kit arrives.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4024\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_4.jpg\" alt=\"\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_4.jpg 700w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_4-320x213.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_4-640x427.jpg 640w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>So we can say that Toucabox immediately realized that\u00a0<strong>to engage consumers\u00a0can be easy with subscription boxes<\/strong>. To do this even before and after the purchase allow\u00a0to create a very strong <strong>online community<\/strong> that, in fact, is the foundation for promoting the kit. Mom comes to know the toy almost always through the word of mouth from <strong>blogs and social networks<\/strong>. <a href=\"https:\/\/www.instagram.com\/toucanboxitalia\/\"><strong>Instagram<\/strong><\/a>, <a href=\"https:\/\/www.facebook.com\/toucanBoxItalia\/\"><strong>Facebook<\/strong><\/a>, and <a href=\"https:\/\/www.youtube.com\/channel\/UCQ5OMNqIuZsM3FFiNFCDFgg\"><strong>YouTube<\/strong><\/a> profiles have a clear and well-defined function: they share, in order, <strong>step and moment of creation<\/strong>, <strong>interesting articles<\/strong> on similar themes, or <strong>reviews<\/strong> and <strong>video activity instructions<\/strong>. To complete\u00a0the subscription is also important to <strong>log in<\/strong> to the site and <strong>create a profile<\/strong>, another key touchpoint for <strong>customer loyalty.<\/strong><\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4022\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2-960x311.jpg\" alt=\"\" width=\"768\" height=\"249\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2-320x104.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2-768x249.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_2-640x207.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<p>What is needed to make a toy catchy nowadays? Surely create a whole system capable not only to propose but also listen. Often you look at the digital toy as the only (easy) answer to a future that sees us immersed in technology. But if we learn that\u00a0<strong>to engage consumers\u00a0can be easy with subscription boxes<\/strong>, we can still continue to <a href=\"https:\/\/www.toy-design.com\/educational-toys-projects\/\"><strong>design analog, educational, and entertaining toys<\/strong><\/a>. <a href=\"https:\/\/www.toucanbox.com\/\"><strong>Toucanbox<\/strong><\/a> has accepted\u00a0the challenge and has achieved it with great skill, a good <strong>product-service with an appropriate and up-to-date communication and marketing strategy<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-4032\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6-960x672.jpg\" alt=\"\" width=\"768\" height=\"538\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6-960x672.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6-320x224.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6-768x538.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6-640x448.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/09\/engage-user-can-crucial-success-toy_6.jpg 1967w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the age of 2.0\u00a0moms, those of social and virtual sharing, born Toucanbox, a bi-weekly kit that demonstrate how to engage consumers\u00a0can be easy with subscription boxes.<\/p>\n","protected":false},"author":2,"featured_media":4025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[140,104,113],"tags":[],"post_series":[],"class_list":["post-4020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-educational","category-toy-blog","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TO ENGAGE CONSUMERS CAN BE EASY WITH SUBSCRIPTION BOXES - TOY Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toy-design.com\/to-engage-consumers-can-be-easy-with-subscription-boxes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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