{"id":3888,"date":"2017-08-06T17:47:14","date_gmt":"2017-08-06T15:47:14","guid":{"rendered":"https:\/\/www.toy-design.com\/?p=3888"},"modified":"2017-09-12T14:28:20","modified_gmt":"2017-09-12T12:28:20","slug":"future-toy-design-six-key-points","status":"publish","type":"post","link":"https:\/\/www.toy-design.com\/future-toy-design-six-key-points\/","title":{"rendered":"THE FUTURE OF TOY DESIGN IN SIX KEY POINTS"},"content":{"rendered":"<p>Innovation moves fast in <strong>educational design<\/strong> and, moreoften than not, winks to cultural and <a href=\"https:\/\/www.toy-design.com\/category\/technology\/\"><strong>technological<\/strong> <\/a>trends. It has been understood by <a href=\"http:\/\/www.fisher-price.com\/en_GB\/index.html\"><strong>Fisher Price<\/strong><\/a>, the toys and kid\u2019s products company with a 85-years history behind, which few months ago launched a \u2018communication challenge\u2019 with the video <a href=\"https:\/\/www.continuuminnovation.com\/en\/what-we-do\/case-studies\/the-future-of-parenting\"><strong>\u2018The future of parenting\u2019<\/strong><\/a>, or rather<strong> the future of toy design in six key points<\/strong>.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.continuuminnovation.com\/\"><strong>Continuum<\/strong><\/a>, an innovation and design consultancy firm, has been entrusted with researching and visualizing data on change in the toy world and more generally of the <strong>role of the family<\/strong> in child development. The main reason for this operation was to identify possible <strong>future visions<\/strong> to provoke and stimulate the curiosity of \u2018insiders\u2019 and not. The research phase involved specialists in development, futurists, innovators as well as leaders in the field of design, technology and education science to have complete and verifiable opinions on the topic; all the <strong>interviews<\/strong> were then filtered and integrated with technological <strong>trends<\/strong> and cultural <strong>behaviors<\/strong>. By crossing these three areas, the project team mapped <strong>the future of toy design in six key points<\/strong>:<\/p>\n[su_youtube url=&#8221;https:\/\/youtu.be\/aUvHIKUbQGE&#8221;]\n<ol>\n<li><strong>Dynamic simplicity<\/strong>, that is to amplify the use of everyday objects and activities through a <strong>natural interaction<\/strong> driven by the actor, whether the child or the parent. This means using the potential of technological development to have <strong>better user experiences<\/strong> focussed on few and essential products. These <strong>grow with the user<\/strong> thanks to the great possibilities of <strong>updating<\/strong> the software that controls them. In the video for example, dad measures the growth of her little girl thanks to a tree projected on the wall that keeps track of important events, and then disappears silently, as it appeared.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3891 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1-960x509.jpg\" alt=\"\" width=\"768\" height=\"407\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1-960x509.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1-320x170.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1-768x407.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1-640x339.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_1.jpg 1281w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>Contextualized response<\/strong>. The <strong>gaming and learning<\/strong> <strong>experience<\/strong> changes and interacts with what happens at the specific moment of the game, assisted by<strong> reactive and<\/strong> <strong>integrated<\/strong> <strong>environments<\/strong>. The ludic-educational time is supported by <strong>responsive objects<\/strong> that stimulate <strong>interaction between parents and children<\/strong>. That is why the window of the house becomes, in the video, a large display where elements of the game integrate with outside environment.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3892 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2-960x508.jpg\" alt=\"\" width=\"768\" height=\"406\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2-960x508.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2-320x169.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2-768x406.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2-640x339.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_2.jpg 1280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>Keep it human<\/strong>. The development of the toy and tech experience must be able to reflect the <strong>human touch<\/strong>,<strong> the future smells of wood and has the heat of the felt, materials away from technological imagination<\/strong>. We could define this process as <strong>humanizing technology<\/strong> because it hides and <strong>disguises<\/strong> interacting with people spontaneously. The infant in the clip sleeps in a wooden crib, a model not far form those in the childrens\u2019 shops, but that actually <strong>integrates innovative and connected technology<\/strong>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3893 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3-960x505.jpg\" alt=\"\" width=\"768\" height=\"404\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3-960x505.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3-320x168.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3-768x404.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3-640x337.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_3.jpg 1271w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>Imaginative immersion<\/strong>. The interface will no longer be just the screen, whether it\u2019s a tablet or PC, but the whole living space will support game and learning. It changes <strong>the definition of space<\/strong> and the environment becomes an interface to <strong>incorporate technology into our life in a natural way<\/strong>. The Continuum team has displayed this key point in a scene where a little girl plays with a puppet (which she previously has created with a 3D printer, a somewhat obscured note on the whole) which activates a series of watercolor scenes around her, looking \u2018analog\u2019.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3894 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4-960x501.jpg\" alt=\"\" width=\"768\" height=\"401\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4-960x501.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4-320x167.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4-768x401.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4-640x334.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_4.jpg 1279w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>No boundaries<\/strong>. The keyword is <strong>interaction<\/strong> between senses and devices, between physical and digital. <strong>Connected objects<\/strong> that \u2018speak\u2019 each other and adapt to each member of the family allow an endless and constantly evolving gaming experience. In the video a little girl plays with a 2.0 walker and collects\u2019 digital numbers that appear on her way.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3895 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5-960x510.jpg\" alt=\"\" width=\"768\" height=\"408\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5-960x510.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5-320x170.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5-768x408.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5-640x340.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_5.jpg 1278w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<li><strong>Quantified self<\/strong>. There\u2019s no future without <strong>data<\/strong>, and the last vision is focussed on collecting and interpreting <strong>extremely qualitative data<\/strong>. The challenge is to start from the <strong>analysis and interaction between different intuitions<\/strong> to design precious, qualitatively and emotionally valuable products to embrace humanity and not replace it. The mom in the video interacts with simple gestures with a wooden disc on the bedside table that projects icons about the condition of the baby sleeping in the next room.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3896 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6-960x505.jpg\" alt=\"\" width=\"768\" height=\"404\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6-960x505.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6-320x168.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6-768x404.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6-640x337.jpg 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_6.jpg 1275w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/li>\n<\/ol>\n<p>\u2018The future of parenting\u2019 is an interesting <strong>communication campaign<\/strong> that brings Fisher Price to an advanced level where, to stay\u00a0competitive, the company doesn&#8217;t\u00a0only develop a new technological toy or upgrade one\u2019s success. This video demonstrates how the <strong>language<\/strong> that a company addresses to its consumers is vital to raise interest and curiosity about it. From this perspective the choice of an internationally known design studio definitely\u00a0tells us also about <strong>how critical is to\u00a0invest in design and communication for toy companies today<\/strong>.<\/p>\n<p>After a few months, this research is not utopian and more \u2018in the hand\u2019 than we can imagine, especially seeing the speed of tech development. Watching the video comes to mind a variety of commercially-available products or prototypes that are waiting to enter the market, reflecting one or more points touched in the short film and in the research phase.<\/p>\n<p>An example is the <a href=\"https:\/\/www.youtube.com\/watch?v=qD60cBQOABY\"><strong>responsive table<\/strong><\/a> presented by IKEA at Fuorisalone in 2015, predicting how the kitchen habits would change in 2025, became reality long before that date. Marmoarredo company has recently marketed the <a href=\"http:\/\/offmat.marmoarredo.com\/it\/catalogue\/tuler\"><strong>Tul\u00e8r table<\/strong><\/a>, with integrated scale, wireless charging, retractable appliances etc\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3897 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_7-960x302.jpg\" alt=\"\" width=\"768\" height=\"242\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_7-960x302.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_7-320x101.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_7-768x242.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_7-640x202.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Or <a href=\"http:\/\/mu-design.lu\/bearbot-infos\"><strong>Bearbot<\/strong><\/a>, a universal remote control for managing through natural gestures from TV to home light, from the air conditioning system to shades. Shaped like a bear it responds to controls through facial expressions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3898 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8-960x545.png\" alt=\"\" width=\"768\" height=\"436\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8-960x545.png 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8-320x182.png 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8-768x436.png 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8-640x363.png 640w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_8.png 1024w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Two months ago, last few examples, we talked about <a href=\"https:\/\/www.toy-design.com\/a-wooden-toy-set-to-approach-technology\/\"><strong>Yibu<\/strong><\/a>, a series of wooden but highly technological toys, as well as <a href=\"https:\/\/www.youtube.com\/watch?v=4F-QxDNFZjE\"><strong>Max Motor Dreams<\/strong><\/a>, the cradle by Ford controlled by an app that simulates lights, sounds and vibrations of a car trip to ensure the best sleep for the baby.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3899 size-full\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_9.jpg\" alt=\"\" width=\"800\" height=\"300\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_9.jpg 800w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_9-320x120.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_9-768x288.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points_9-640x240.jpg 640w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>The future of toy design in six key points<\/strong> shows how the main trend will be about humanizing the digital aspects, a spontaneous interaction against screening addiction or a family and \u2018vintage\u2019 aesthetic against a distant and space-like one. Ignoring fears related to a technology that controls instead of being controlled or digital dependence, the road is the right one if we interpret it as a <strong>toy development guideline<\/strong> based not on the single product packed on the shelf, but as a <strong>whole playful and educational experience<\/strong>, which involves a valuable product-system not only for the child but for the entire family environment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3903 size-large\" src=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/Mappa-ricerca-e-comunicazione_eng-02-960x639.jpg\" alt=\"\" width=\"768\" height=\"511\" srcset=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/Mappa-ricerca-e-comunicazione_eng-02-960x639.jpg 960w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/Mappa-ricerca-e-comunicazione_eng-02-320x213.jpg 320w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/Mappa-ricerca-e-comunicazione_eng-02-768x511.jpg 768w, https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/Mappa-ricerca-e-comunicazione_eng-02-640x426.jpg 640w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation moves fast in educational design and, moreoften than not, winks to cultural and technological trends. It has been understood by Fisher Price, the toys and kid\u2019s products company with a 85-years history behind, which few months ago launched a \u2018communication challenge\u2019 with the video \u2018The future of parenting\u2019, or rather the future of toy&hellip;<\/p>\n","protected":false},"author":2,"featured_media":3890,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[140,104,155,113],"tags":[],"post_series":[],"class_list":["post-3888","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-design","category-educational","category-technology","category-toy-blog","post_format-post-format-video","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE FUTURE OF TOY DESIGN IN SIX KEY POINTS - TOY Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.toy-design.com\/future-toy-design-six-key-points\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE FUTURE OF TOY DESIGN IN SIX KEY POINTS - TOY Design\" \/>\n<meta property=\"og:description\" content=\"Innovation moves fast in educational design and, moreoften than not, winks to cultural and technological trends. It has been understood by Fisher Price, the toys and kid\u2019s products company with a 85-years history behind, which few months ago launched a \u2018communication challenge\u2019 with the video \u2018The future of parenting\u2019, or rather the future of toy&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.toy-design.com\/future-toy-design-six-key-points\/\" \/>\n<meta property=\"og:site_name\" content=\"TOY Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/toydesignstudio\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-06T15:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-12T12:28:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.toy-design.com\/wp-content\/uploads\/2017\/07\/the-future-of-toy-design-in-six-key-points.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1273\" \/>\n\t<meta property=\"og:image:height\" content=\"644\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabio Guaricci\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabio Guaricci\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/\"},\"author\":{\"name\":\"Fabio Guaricci\",\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/#\\\/schema\\\/person\\\/d07be7d925e6673ca8cc43868440ec69\"},\"headline\":\"THE FUTURE OF TOY DESIGN IN SIX KEY POINTS\",\"datePublished\":\"2017-08-06T15:47:14+00:00\",\"dateModified\":\"2017-09-12T12:28:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/\"},\"wordCount\":1046,\"publisher\":{\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.toy-design.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/the-future-of-toy-design-in-six-key-points.jpg\",\"articleSection\":[\"DESIGN\",\"EDUCATIONAL\",\"TECHNOLOGY\",\"TOY Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/\",\"url\":\"https:\\\/\\\/www.toy-design.com\\\/future-toy-design-six-key-points\\\/\",\"name\":\"THE FUTURE OF TOY DESIGN IN SIX KEY POINTS - 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