TOY Projects Archives - TOY Design https://www.toy-design.com/category/toy-projects/ Toy Design Studio and Blog Thu, 26 Feb 2026 12:32:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.toy-design.com/wp-content/uploads/2023/09/favicon-toydesign.png TOY Projects Archives - TOY Design https://www.toy-design.com/category/toy-projects/ 32 32 SMOOTHIE GLOBE https://www.toy-design.com/smoothie-globe/ Thu, 26 Feb 2026 11:55:29 +0000 https://www.toy-design.com/?p=9044 Smoothie globe is the result of the cooperation of TOY Design with Tecnodidattica, the Italian leader in the manufacturing and distribution of geographical globes around the world. At first the project started from a benchmarking of competitors as we wanted to create common knowledge with the company around design drivers that are relevant in the…

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]]> 9044 GENTLE GIANT POUNDING BENCH https://www.toy-design.com/gentle-giant-pounding-bench/ Mon, 21 Jul 2025 11:32:08 +0000 https://www.toy-design.com/?p=8976 GENTLE GIANT POUNDING BENCH PROJECT Brief: RESEARCH The project started from a benchmarking activity, both in the market and in the informal domain. This led to a set of toy typologies we could enter with a new design: Sensory toys, Musical toys, Transportation toys, Role play toys, etc… We analyzed these in order to extract…

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]]> 8976 PIEDONY IS THE WINNER OF “TOY INVENTOR” https://www.toy-design.com/fabio-is-the-winner-of-toy-inventor/ Fri, 07 Mar 2025 10:42:51 +0000 https://www.toy-design.com/?p=8850 Fabio has been selected to take part at the talent show named “TOY INVENTOR” streamed on Discovery Real Time in 2023. He has presented “Piedony”, a family game aged 5+ in which children, with the help of giant feet, have to collect the biggest amount of mushrooms. There are different ways to play the game.…

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]]> 8850 PLAY DOH BLOCKS https://www.toy-design.com/play-doh-blocks/ Wed, 05 Mar 2025 15:35:03 +0000 https://www.toy-design.com/?p=8828 The Play Doh Blocks collection design has been, in fact, the challenge of merging together two very different worlds: creative dough play and construction play. We all know how fun and free feels to play with creative dough, how fun and magic is to handle that soft matter that instantly triggers our imagination in a…

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]]> 8828 TOY DESIGN Branding and Packaging https://www.toy-design.com/toy-design-branding-and-packaging/ Fri, 26 Mar 2021 15:33:55 +0000 https://www.toy-design.com/?p=7129 Following a selection of TOY DESIGN Branding and Packaging works done in more that 15 years. Some of them are the result of Brand Strategy consultancies, some of them are Brands we have designed for new product lines and/or startups. In most cases they have been conceived, as we always do, in connection with the…

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]]> 7129 Awareness Toys https://www.toy-design.com/awareness-toys-project/ Mon, 25 Nov 2019 14:10:56 +0000 https://www.toy-design.com/awareness-toys/ Awareness Toys are a collection of 6 wooden toys designed to allow adult people to benefit from the game in a Wellness-by-play perspective. They have been presented lately at Games For Health Europe conference in Eindhoven and featured on the ADI Design Index 2019. The belief that playing can be good for your health, or…

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]]> 5339 SMUSIC https://www.toy-design.com/smusic/ Thu, 11 Oct 2018 09:50:02 +0000 https://www.toy-design.com/il-crowdfunding-di-smusic/ Can light be used only for illumination? What if it could become a means of transmitting information? Is it possible to “listen” to light? Smusic is the first toy that employs the interaction with light to produce sound. The toy has been developed with the light technology company Slux and our network of partners .  Smusic is a new-generation toy, to listen to the…

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]]> 4931 MINI PLANE FOR HAPE https://www.toy-design.com/mini-plane-hape/ Tue, 14 Nov 2017 22:56:18 +0000 https://www.toy-design.com/?p=4310 FLIGHT OF FANCY CAN PLASTIC AND BAMBOO FLY TOGETHER? This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: making bamboo part of a mass production…

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]]> 4310 MINI HELICOPTER FOR HAPE https://www.toy-design.com/mini-helicopter-for-hape/ Tue, 14 Nov 2017 19:11:57 +0000 https://www.toy-design.com/?p=4296 FLIGHT OF FANCY CAN PLASTIC AND BAMBOO FLY TOGETHER? This has been the challenge of the Mini-Vehicles collection by Hape. Bamboo is said to be “the wood of the future” because it grows really fast, just like giant grass. And its fibers, put together, are as strong as wood. The point is: working it is not an…

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]]> 4296 Shark Fishery https://www.toy-design.com/shark-fishery/ Fri, 03 Nov 2017 20:34:54 +0000 https://www.toy-design.com/?p=5799 IS IT POSSIBLE TO EXPLOIT THE NATURAL SHAPE OF BAMBOO CREATING CUTE CHARACTERS TO PLAY WITH? Shark Fishery is one of my favorite bamboo toys I have designed because it takes inspiration from a toy I used to play a lot as a child, Frog Fishing. This last one used magnets for the fishing. The…

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